THE ULTIMATE GUIDE TO STARTING A BLOG
The first thing you must focus on when you start a blog is writing quality content for your readers. Once you have done writing at least 20 optimized posts, you can start working on increasing your blog traffic with Pinterest. I share my best Pinterest marketing strategies in the Pinterest guide right here.
It’s important to understand that it takes time and a lot of hard work to create a profitable blog. To be honest, it can take a few months or even a whole year before you start earning any serious cash from this business. It all depends on you and your determination to succeed.
The truth is that there are many ways to make money from blogging. This is what makes blogging so fascinating and challenging at the same time.
There are lots of guides about how to make money blogging. While most of them talk about different ways to earn money, only a few of them show exactly how to do it and talk about the different business models for blogs. This what makes this guide different.
Most of us already know that if you want to earn money blogging you can earn from displaying ads on your site, promoting products through affiliate links, selling products, etc. But the question is: How exactly?
Let’s go through the most popular business models to making money from blogging and what it takes to get it started:
Blogging Business Model No.1 – Ad-Based Revenue Model
The ad-based revenue model seems to be the easiest way to earn money blogging when you know how to generate high monthly traffic to your website.
Once you pass a certain level of monthly visitors, you can apply to join Mediavine or Adthrive or other ad network platforms, to increase your ad revenue.
The average RPM ranges are greatly depending on your niche, quality of your content, traffic source, and the number of advertisers on the platform. Usually, it ranges from $5 to $20.
RPM = Ad revenue per thousand impressions – is calculated by dividing your estimated earnings by the number of ad impressions you received, then multiplying by 1000.
So, how many page views do you need to earn $5,000 a month?
Let’s do the math. If a publisher earns a $10 RPM for serving 100,000 ads (page views), that equals to $1,000 in total revenue per month. So, to earn $5,000 a month you need roughly, 500,000 pageviews.
Actually, it is also possible to earn $5,000 by generating only 250,000 monthly visitors. How exactly? If you manage to increase your RPM to $20 by optimizing your website content, 250,000 monthly visitors will be equal to $5,000.
To increase your RPM you need to make the readers stay longer on your website. Here are a few tips to increase your RPM:
- Display video ads
- SEO – Optimize your website for Google (organic traffic usually has higher average session duration, which means that people who get organically to your website stay longer)
- Use infographics
- Write high-quality content that helps people
- Use quality images
- Create a user-friendly website
- Make sure you display enough ads on your website (usually 30% of your website’s content should be ads)
- Consult with the ad company you work with to get custom recommendations on how to increase your website RPM
Recently I came across Jon’s Fat Stacks Blog that has this super brave strategy in which he focuses mainly on ad revenue. While most of the successful bloggers talk about creating a few income streams as a blogger, Jon is working on increasing his ad revenue and it definitely works for him. In his latest income report, he describes how he earned more than $30K a month, mostly from displaying ads. He talks about his unique SEO strategy in which he uses low search volume keywords that make it easier for him to be placed higher in the search results and get more traffic from less popular keywords.
So if you feel that all you want to do to earn money from blogging is to write articles, you should know that with the right SEO strategy, it is possible to earn a high monthly income.
Blogging Business Model No.2 – Affiliate-Based Revenue Model
If you want to make money from blogging you need to know how to blog as a business.
That means that if you have no idea how to blog for money, you could have hundreds of thousands of monthly pageviews and be making just a few hundred dollars a month.
On the other side, if you’re very experienced and you know exactly what you’re doing, you could have 30K pageviews a month and be making $5K a month easily.
This is because bloggers have so many options to earn money and here is where the second blogging business model comes in.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. It is definitely one of the most common ways to earn money blogging.
There are many affiliate programs, such as; Amazon Associates, CJ Affiliates, ShareaSale, Shopstyle Collective, Magiclinks, Rakuten, and more.
Although this method seems to be the easiest way to start with, it is hard to earn big money without having a good marketing strategy.
You have two ways to learn affiliate marketing; the first way is to read articles online and then try it yourself, and the second way is to take short courses that will help you improve your affiliate marketing strategies.
The greatest benefit of affiliate marketing is that you can promote products without having to create them. Affiliate marketing is based on revenue sharing and this way you can earn money selling other companies’ products.
Many successful bloggers earn more than 50% of their monthly income from affiliate marketing. Take, for example, Michelle from Making Sense of Cents blog, she started publishing her income reports back in 2012, and if you follow the reports you will see that affiliate marketing was almost always the highest income generator.
Blogging Business Model No.3 – Sale-Based Revenue Model
Another very common way to make money blogging is by selling your own products or services online. If you had a business before you decided to start your blog, you definitely can promote your own products or services. If not, here you have a few ideas:
- Site membership
- Photos or graphics
- Audio or video
- Apps, websites, plugins or themes
- Freelance services
- Sponsored posts
Before you create a product or offer a service, you should know your audience; who they are, what they need, and how you can help them. Use your blog traffic to help you promote and sell your products.
Blogging Business Model No.4 – Multiple Stream Revenue Model
This model is a combination of all the three models above. This model is good for experienced bloggers who know what they are doing.
By combining multiple revenue models, bloggers can diversify and increase their monthly revenue. Some of the models are easier to start with than others. I recommend starting with affiliate marketing, then when you reach at least 25K monthly visitors you can apply to work with an ad company, and then think about creating your own product to sell.
HOW TO START A BLOG GUIDE – NAVIGATION
Click to Move to The Next Step»»»
STEP 1 – About Me
STEP 2 – Choose the Perfect Blogging Niche
STEP 3 – Choose the Best Blogging Platform
STEP 5 – Set Up a WordPress Blog on Bluehost
STEP 6 – Introduction to WordPress Dashboard
STEP 10 – Website Security and Backup Rules
STEP 11 – Must-Have Pages for Your Blog
STEP 14 – Search Engine Optimization (SEO) Basics
STEP 15 – How to Make Money Blogging ««« You’re here