Did you know that you can make $120 or more per day selling stickers on Etsy? With low overhead, this is a business that can be highly profitable, and for many sellers, it truly is a profitable venture.
Some sellers have made over $1 million in revenue just from selling stickers.
But how do you get started? And why should you sell on Etsy instead of another platform? I’m going to share top sellers of stickers, how much they’re making and how to promote your shop.
Here’s Why You Should Sell Stickers on Etsy
Why start an Etsy shop to sell stickers when you can just build your own site? Having more control over your sales and profits certainly has its advantages, but if you’re new to the ecommerce world, selling on Etsy has so many advantages.
- Etsy has millions of active buyers. Opening a shop allows you to put your products in front of these buyers and start making sales faster than ever.
- You don’t have to start from scratch. It’s much harder to win the trust of buyers and compete with giants like Etsy when you go out on your own.
- It’s so easy to get started. You don’t need any technical knowledge to start a shop. In fact, Etsy walks you through every step.
I’ve seen many successful Etsy shop owners eventually open their own Shopify stores after they’ve built up a reputation and a customer base. But Etsy is absolutely the easiest way to get started selling products online.
It costs just $0.20 to put up a listing, and the commission is a small price to pay for getting access to such a huge audience of buyers.
I’m going to share the top sticker products to sell and the best ways to promote your products. But first, I want to share three shops that are making $120 selling stickers.
Related: How I Hit 1,300 Sales on Etsy Without Shipping a Single Product
These 3 Shops are Making $120/Day Selling Stickers on Etsy
I did some research on Alura and found three amazing shops that are making at least $120 per day selling products.
1. MilkyTomato
Monthly Revenue: $48,564
Daily Revenue: ~ $1,618.8
Monthly Sales: 4,926
MilkyTomato is killing it selling Stickers on Etsy. Their shop generates $48,564 per month from over 4,900 sales and with an average price of $9.83. They sell a wide range of different types of stickers designed as cute illustrations.
2. ChloeCustomDesign
Monthly Revenue: $24,203
Daily Revenue: ~ $806.7
Monthly Sales: 1,911
Since opening in 2020, ChloeCustomDesign has generated over $1.2 million in revenue and over 100,000 sales. On average, they make about $800 per day selling stickers, with an average listing price of $9.05. Some of their top selling items are personalized, something that Etsy buyers love.
3. SimplyMadeByJessieB
Monthly Revenue: $3,629
Daily Revenue: ~ $120.9
Monthly Sales: 907
Since 2020, SimplyMadeByJessieB has generated over $183,000 in revenue and has a conversion rate of 5.27%. They offer a wide range of stickers in fun and humorous designs.
Top Sticker Products to Sell on Etsy
There are so many different types of stickers on Etsy, including personalized, sarcastic, uplifting and everything in between. But some of the top selling stickers on Etsy include:
Customizable Vinyl Stickers
Personalized items are always top sellers on Etsy, and stickers are no exception. From names to customized designs, there are so many options for offering personalization when selling stickers.
Vinyl stickers are more durable that paper stickers, and they often fetch a higher price.
Funny and Quirky Stickers
Second to personalized stickers are funny and quirky stickers. People love a good dose of sarcasm, so it’s no wonder these types of stickers are some of the most popular.
If you’re still new to sticker-making, check out the tutorial below for some tips on how to get started.
Journal Stickers
Journaling is insanely popular, and those who are serious about it love using stickers to mark important occasions or to add something fun to their pages.
Journal stickers can include days of the month, pretty illustrations, ribbons for labels, daily errands and more.
Many Etsy sellers are offering sticker sheets for journals, and they are getting hundreds of sales per month – often more.
Digital Stickers
When most people think of stickers, they think of physical products. But there’s also an opportunity to sell digital stickers as instant downloads to generate passive income.
Create stickers for Goodnotes, Samsung Notes and other digital journals.
The great thing about this product is that the overhead is next to nothing, and you can create designs in a variety of themes.
How to Promote Your Etsy Shop and Stickers
Your Etsy shop is open. You’ve added multiple sticker listings, but no one has been buying them yet. What’s going on? You need to promote your shop and your listings because a successful shop is one that is run like a real business.
A time may come when you need to promote your shop less, but that will take years to build up.
For now, you need to promote as much as you can. Here are some tips.
Spy on Your Competitors
Your competitors can teach you what to do and what not to do. I recommend that you:
- Begin searching for keywords related to your listings
- Identify the top sellers in your niche
- Review 5 top listings of the seller
Once you’ve reached this point, you want to analyze each of the listings to read through reviews, learn what people like and don’t like about their order, and see what you can do better. Perhaps you can offer larger sticker packages or have crazy sales every once in a while.
You’ll also be able to review what prices seem best for your competitors and use these averages as guidelines to follow when pricing your stickers.
If you have the budget for it and don’t mind paying for tools, there are plenty that offer competitor research:
- eRank
- Etsy Hunt
- Sales Doe
- Others
And many of these tools will help you with your Etsy SEO, particularly keyword research.
Focus on Etsy SEO
Using the tools above, you can conduct keyword research and begin optimizing your listings to be more search-friendly. For example, if you sell animal stickers, what would people be searching for when looking for your listings?
People may be searching for:
- Black cat stickers for Halloween
- Dachshund stickers
You can use the tools above to help with keyword research or go through the arduous task of conducting all research manually.
As the basis of your SEO, you can then use your keyword research to optimize your shop’s:
- Title
- Description
- Images
- Video
- Policies
Once your listings are optimized, Etsy will begin sending you organic traffic to your products. You’ll also want to consider Etsy ads to promote your listings further.
Related: The Strategy I Use to Get 400k Visitors per Month from Etsy
Use Etsy Ads to Promote Your Stickers
Advertising on Etsy puts your listings above all others that aren’t buying, so you have a much higher chance of having someone click on your listing and purchase it. You’ll pay for ads on a per-click basis, meaning any time an ad is clicked, you’ll pay.
If you choose to use ads, be sure to monitor profit margins.
For example, you may sell stickers for $5 and spend $4.75 on ads to make a sale, which is not worth the cost. You can choose to avoid ads, test new ad keywords that may have a lower cost per click or create larger sticker bundles that sell for more.
Use Pinterest to Get More Traffic to Your Shop
Social media is a proven way to get traffic to your shop. I know a lot of people focus on Instagram and even Facebook to promote products on their shop, but don’t overlook the power of Pinterest.
I have an entire detailed guide on how to get traffic from Pinterest, and it’s the perfect way to help you start selling stickers on Etsy. Through Pinterest, you can funnel traffic to your shop, increase sales and also build some brand awareness of your shop.
And, my guide shows you how to do all of this for FREE.
Create a YouTube Channel to Promote Your Shop
When it comes to promoting your shop, YouTube may not be the first thing that comes to mind. However, on YouTube, you can put your products in front of even more people.
When you create a YouTube channel to promote your shop, the best approach is to be informative. Show others how to create stickers or designs. Add value with your videos, and you’ll find that you’ll have more buyers.
Final Thoughts
Stickers remain one of the best-selling items that you can sell on Etsy. Buyers don’t have to pay a lot, they’re more than willing to pay under $10, and people love stickers. If you build up your inventory of stickers, you’ll start making $10, $20, $50, $100 and even $120 a day.
If you remain committed, create, promote and build your listings, you’ll start making money on Etsy.
