From art prints to personalized portraits, there are so many shop owners making $100+ per day selling prints on Etsy. You can print and ship your products yourself (for very little overhead), or you can work with a print-on-demand (POD) company that will take care of all of this for you (P.S. I have a great guide on comparing print-on-demand sites).
But how do you go from a new shop to making $100 per day selling prints? I’m going to show you how.
The Benefits of Selling Prints on Etsy
Why sell your prints on Etsy? Why not just start your own shop on your own website and reap all the profits?
You can do that, but Etsy offers a ton of benefits:
- You have access to a huge market. Etsy has millions of customers that are looking for products like prints. As a shop owner, you get immediate access to these customers.
- You don’t have to build a brand from scratch. If you launch your own site, you will need to build trust and a reputation.
- You don’t have to worry about setting up a payment system or the legalities associated with that. Etsy handles the transaction process.
The main benefit of starting an Etsy shop is that it’s SO EASY. You don’t need any technical knowledge, and it costs just $0.20 to list an item. Just create a great listing title and description, create some awesome mockups for your prints, and you’re ready to start selling.
And with the right promotional strategy, you can start making sales in a month or less. It can take years to start getting sales if you’re starting from scratch.
Before I share my strategy for promoting an Etsy shop and the top print products to sell, let’s get inspired by three shops that are generating at least $100 per day.
These 3 Shops are Making $100/Day Selling Prints on Etsy
Data on Alura shows that these three shops are making at least $100 per day selling prints through their Etsy shops.
1. WildKindPrints
Monthly Revenue: $27,615
Daily Revenue: ~ $920.50
Monthly Sales: 1,260
WildKindPrints has been selling prints on Etsy since 2022, and in that time, their shop has generated over $695,000 in revenue. The shop makes 1,260 sales per month, and the average price per sale is $21.92. They easily generate way more than $100 per day in sales, and they only have 168 listings total.
2. RandGTapestry
Monthly Revenue: $20,802
Daily Revenue: ~ $693.40
Monthly Sales: 331
RandGTapestry specializes in large prints and tapestries. The shop generates an impressive 331 sales per month with an average sale price of $62.88. They easily make over $100 per day in sales.
3. DesignedByLeanneShop
Monthly Revenue: $4,342
Daily Revenue: ~ $144.7
Monthly Sales: 182
DesignedByLeanneShop offers customized portraits and other illustration prints. The UK-based shop makes over $144 per day and $4,342 per month, with an average sale price of $23.30. The shop has only been around since 2021, so this is an example of a new shop that’s generating a lot of income.
Top Print Products to Sell on Etsy
At this point, you know that you can easily make $100 per day selling prints on Etsy. But what should you sell? What types of prints are hot sellers on this marketplace?
Wall Art
The most obvious and popular print product on Etsy is wall art. You can print and sell the art yourself, or you can use a POD provider.
People love to change their home’s artwork, and prints are a fun, affordable way to do that. Prices can range from just a few dollars to $20-$60 per print, depending on the size and quality.
Personalized Pet Portraits
Customized pet portraits are a top-selling product on Etsy. People love personalized items, especially when it comes to their pets.
If you’re an artist at heart, you can create portraits by hand and sell prints to owners. Or you can use digital art programs to create illustrations and offer prints.
The possibilities are endless, and demand is high for these types of products.
Photography Prints
If you’re a talented photographer, you can sell prints of your work. I’ve found prices ranging from $4.5 to $80+. Landscape and wildlife photos are top sellers, but so are street photography prints.
Vintage Art Prints
Etsy buyers also love vintage items, and art prints are hot sellers. You can find a wide range of styles and mediums on Etsy, and they’re all selling well.
You may even be able to find copyright-free images that you can sell prints of on Etsy.
How to Promote Your Etsy Shop and Prints
You’ve added your prints to your shop, but you’re up against a lot of other sellers. People are also adding listings and hoping for sales, so you need to start promoting your items. After all, if you want to “make it” on Etsy, you must treat it like a business.
What I recommend is to start by optimizing your listing because an optimized product page will rank higher on Etsy’s internal search and on traditional search engines.
Optimize Your Listings for Etsy SEO
Your first step in promoting your prints is to optimize your listing using search engine optimization (SEO). SEO in itself is complex and in-depth, but Etsy does offer a help page that will help you follow the basics of optimizing:
- Shop title
- Shop description
- Image and videos
- Etc.
You can follow the official recommendations here. Keyword research is a crucial element in optimizing your Etsy shop, and there are a few tools that can help you with your research:
- eRank
- Alura
- EtsyHunt
- Sales Samurai
Do Competitor Research
You can manually perform competitor research, or you can use tools to help speed up the process. Manual research will teach you a lot about the inner workings of Etsy, and you can begin by following these steps:
- Search for similar shops to your own
- Analyze the listings, pricing and reviews
- Identify gaps in listings that you can fill
For example, you may find a lack of cowboy digital prints but high search volume, so you may want to target these types of prints.
When you’re reviewing your competitors, you can also see how many reviews there are for the items, views in the last 24 hours and how many people have the item in their cart.
While you’re doing your competitor research, you should think about what you can:
- Do differently
- Offer that’s unique
- Do to stand out from the competition
Research will help you brainstorm ideas, price your prints better and deliver prints that people want to buy.
Get Active on Pinterest to Drive Traffic to Your Shop
Selling prints on Etsy is all about marketing and getting traffic to your shop. You can get traffic from Pinterest, and it has done wonders for my business. If you’re a blogger or Etsy store owner, follow these tips to leverage the massive traffic Pinterest has to offer:
- SEO your Pinterest
- Organize your boards
- Optimize your boards
- Avoid stuffing your listing with too many keywords
- Grow your followers
I cover all of these tips and more in my guide on how to get traffic from Pinterest.
Build a YouTube Channel to Promote Your Shop
Promoting your shop on your YouTube channel is just another avenue to help you make one of, hopefully, many sales. YouTube offers so many ways to promote yourself and your shop with the help of:
- Shorts
- Long-form videos
And one of the things that stops most people from creating their own channels is that they don’t think they have anything to create. I’m here to tell you that you can make short- and long-form videos of your:
- Creation process
- Products
- Journey in selling
YouTube is all about entertaining your audience, and you can begin entertaining them by showing your prints, the creation process and even the journey of opening your shop and making your first sale.
If you can tell a good story, you can create a YouTube channel to sell virtually anything.
Try Etsy Ads
Etsy, like all major platforms, allows you to purchase ads that put your prints in front of potential buyers. Ads will cost you money, so you must do your due diligence to verify that running ads still allows you to maintain healthy profit margins.
Start off slowly with ad spending of $1-2 a day on ads and monitor your cost per click.
Start Selling Prints on Etsy Today
Etsy has an audience of over 96 million buyers who may be searching for the prints that you’re selling. If you want to begin making side income and even up to $100 a day, your first step is to open a shop and start adding your prints.
Over time, you’ll build up your listings, and people will begin buying your products.
If you continue adding prints, you’ll eventually have one sale, two, five, ten, and then you’ll begin selling a dozen or two dozen prints a day. You need to be persistent and continue adding listings, and you’ll slowly start to see sales roll in.
