How to Optimize Your Pinterest Profile – Pinterest Marketing Tips
You are ready to use Pinterest as the marketing tool for your blog. However, the first thing you have to consider is building an attractive account. It is not like your Facebook profile where you can put anything you like. In order to generate traffic, you need to think smart and you must have a professional account from where Pinterest users will get an idea that your services are reliable and authentic. It often gets hard to build a perfect Pinterest account and it can take some time. Here we have some Pinterest strategies for developing an attractive account to help you out.
Add a Pin it button
For the business account, it is important that you select the same name for your account as your blog, so that the visitors can easily find you. Once you have built the profile, you have to verify your account. After the verification process, it is important that you get the official pin it button. By installing the pin it button you can easily increase the chances of appearing in the search results. When the pinners will add more content on your website, the reliability of your platform will increase. It means that the chances of appearing on the first-page search result will increase. You have to assure that your fill the suggested description with the high-quality and useful information on the website. Pinners often use your suggested description.
For the business account, it is important that you select the same name for your account as your blog, so that the visitors can easily find you. Once you have built the profile, you have to verify your account. After the verification process, it is important that you get the official pin it button. By installing the pin it button you can easily increase the chances of appearing in the search results. When the pinners will add more content on your website, the reliability of your platform will increase. It means that the chances of appearing on the first-page search result will increase. You have to assure that your fill the suggested description with the high-quality and useful information on the website. Pinners often use your suggested description.
Use rich pins
If you want to increase your clicks and search impressions, the best way to make it possible is using the rich pins. It means that you have to add more high-quality content on your pins, that will help them rank higher. The rich pins with extra information will be more prominent on the grid that will help generate leads.
Pay attention to link quality
One of the most important Pinterest strategies is using quality links. You have to assure that the pins you are using will link back to high-quality and relevant content that can include videos and images. Pins that have irrelevant and spammy links will be demoted and you will not be able to generate the required results.
Write attractive, targeted and compelling descriptions
Optimizing you pins with descriptions will have a dramatic effect on your search impression. Make sure that the descriptions you are using on your Pinterest account are attractive and creative. They should make your customers click on the links that can take them to your website. You have to assure that the descriptions are written for the targeted customers with such perfection that can make them feel like it is specially written for them. You have to assure that there are no grammatical errors or other issues.
Use quality photos
Using quality photos is very important for creating an attractive Pinterest account. It is all starts with your profile photo, which can be your personal photo or a logo. Then you need to integrate great photos in your blog posts pages, and also to create an irresistible pin banner to each post. For creating a highly shareable pins you must use high quality photos which you can take yourself or purchase from any stock photos website, for example I use DepositePhotos that has affordable plans and good prices.
Be careful with the hashtags
It is important that you pay attention to the hashtags that you are using on your Pinterest. You have to use the trending and attractive hashtags that your customers would love to share on other social media platforms as well. It will help you generate a higher ranking.
