Pinterest Strategies That Increase Blog Traffic
Pinning Strategies
Understanding the Pinterest algorithm
Pinterest is a giant search engine. When a user searches on Pinterest for a certain keyword, she gets a list of pins.
When you give Pinterest Pinners a high-quality Pin, they’ll engage with your Pin by saving it or visiting your website. As long as Pinners continue to save your Pins, your Pins will spread to more Pinterest users through search results and feeds. This means that as long as people save your Pins, you get more website referral traffic.
When you drill down into the algorithm, you see that Pinterest Pins are shown in the order of “best first” rather than “newest first.” Newest first is actually the new Smart Feed.
Pinterest’s Smart Feed is responsible for prioritizing and ranking pins based on their quality, where quality is determined by the Pinterest algorithm.
How is the quality of a Pin determined, and what does “best first” mean?
Here is a list of optional criteria that probably help Pinterest evaluate profiles, boards, and Pins:
Profile
- Number of followers
- Number of group boards/boards
- Number of new pins
- Number of repins
- Number of deleted pins
- Monthly engagement
- Frequency of use
- Are all the boards active?
- Are the boards relevant?
- Pinterest SEO level
- Related keywords
- Related hashtags
- The use of relevant descriptions
Domain quality
- Is the website claimed?
- Is it a business profile?
- Are the Rich Pins enabled?
- Website SEO
Pin quality
- Optimized publishing schedule
- Number of repins
- Number of different users who repinned a pin
- Pin engagement
- Pin designs
- Titles
- Related keywords
- Related hashtags
As you can see, there are many criteria that help the Pinterest algorithm evaluate the quality of your Pins and determine your niche.
Your next step is to keep all these parameters in mind when optimizing your Pinterest profile.
My Pinterest strategy
I believe in SEO and putting your best in front. If you do that, working with Pinterest will be the best thing that ever happened to you!
By implementing your Pinterest SEO, you will be able to rank your Pins and boards at the top of Pinterest search results.
Your audience wants your best stuff. When Pinners roll down their feeds, you have less than 1 second to catch their attention. Don’t spend this second on displaying your mediocre pins.
When new Pinners reach your profile, they want to see awesome Pins that will make them follow your profile to get more of your content.
You don’t want to waste their time on boring and irrelevant Pins. You need to BLOW THEIR MINDS!
You have plenty of competitors out there. Pinning everything you have will not make you successful on Pinterest. You need to put only your best Pins in front! The viral stuff! And optimize your Pinterest keywords constantly!
As I said earlier, content is king!
My Pinterest strategy consists of:
40% – Writing viral content and designing irresistible Pins
40% – Implementing Pinterest SEO
20% – Constantly optimizing my boards and Pins
So, let’s move one step further towards the practical part of this guide – the action plan.
Get ready to pin
Here are the things you must complete before starting your action plan, follow these steps:
Your blog:
- Make sure you have at least 20 blog posts ready to be pinned. Each blog post must include:
- A well-written article (minimum 500 words)
- An attractive title
- 1-2 well-designed Pins
- “Subscribe for newsletter” option
- Monetized ads/affiliate links
- Make sure to add a SAVE button (Step 4).
- Make sure your website is claimed (Step 4).
Your Pinterest profile:
- Create one “MY BLOG POSTS” board – in which you are going to pin your Pins first.
- Create at least 10 niche-related boards
- Join 20-30 niche-related group boards
- Start your own 3 niche-related group boards and start inviting contributors.
- Perform a keyword research (Step 5).
- Write relevant descriptions for the profile, boards, and pins you create. Use the list of keywords based on your keyword research.
- Use keyword hashtags in your profile, boards, and pin descriptions.
- Make sure your Pinterest profile is a business profile.
- Make sure to enable Rich Pins (Step 4).
- Add a high-quality profile photo of yourself or your logo.
Click to Step 12»
PINTEREST TRAFFIC GUIDE TO INCREASE BLOG TRAFFIC– NAVIGATION
Click to Move to The Next Step»»»
STEP 1 – Start Here
STEP 2 – About Me
STEP 3 – Introduction to Pinterest
STEP 4 – Pinterest Profile Setup
STEP 5 – Pinterest SEO
STEP 6 – How to Organize Your Pinterest Boards
STEP 7 – How to Rank First on Pinterest
STEP 8 – Pinterest Board Strategy for Beginners NO.1
STEP 9 – What to Pin on Pinterest
STEP 10 – Design Pinterest Pins That Drive Traffic
STEP 11 – Pinterest Strategies «««You’re here
STEP 12 – Pinterest Follow-Up Spreadsheets
STEP 13 – The Best Time to Pin on Pinterest
STEP 14 – Pinning Principles
STEP 15 – Track Your Best Pins with Google Analytics
STEP 16 – Manual Pinning Vs Scheduled Pinning
STEP 17 – How to Use Tailwind for Pinterest
STEP 18 – How Many Pins Should You Pin a Day
STEP 19 – Make Your Pins Go Viral
STEP 20 – Boards Strategy for Advanced Bloggers NO.2
STEP 21 – What to Do If Your Pins Are Stolen
STEP 22 – Avoid Pinterest Jail
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