Pinterest Strategies That Increase Blog Traffic

Pinning Strategies

Understanding the Pinterest algorithm

Pinterest is a giant search engine. When a user searches on Pinterest for a certain keyword, she gets a list of pins.

When you give Pinterest Pinners a high-quality Pin, they’ll engage with your Pin by saving it or visiting your website. As long as Pinners continue to save your Pins, your Pins will spread to more Pinterest users through search results and feeds. This means that as long as people save your Pins, you get more website referral traffic.

When you drill down into the algorithm, you see that Pinterest Pins are shown in the order of “best first” rather than “newest first.” Newest first is actually the new Smart Feed.

Pinterest’s Smart Feed is responsible for prioritizing and ranking pins based on their quality, where quality is determined by the Pinterest algorithm.

How is the quality of a Pin determined, and what does “best first” mean?

Here is a list of optional criteria that probably help Pinterest evaluate profiles, boards, and Pins:

Profile

Number of followers
Number of group boards/boards
Number of new pins
Number of repins
Number of deleted pins
Monthly engagement
Frequency of use
Are all the boards active?
Are the boards relevant?
Pinterest SEO level
Related keywords
Related hashtags
The use of relevant descriptions

Domain quality

Is the website claimed?
Is it a business profile?
Are the Rich Pins enabled?
Website SEO

Pin quality

Optimized publishing schedule
Number of repins
Number of different users who repinned a pin
Pin engagement
Pin designs
Titles
Related keywords
Related hashtags

As you can see, there are many criteria that help the Pinterest algorithm evaluate the quality of your Pins and determine your niche.

Your next step is to keep all these parameters in mind when optimizing your Pinterest profile.

My Pinterest strategy

I believe in SEO and putting your best in front. If you do that, working with Pinterest will be the best thing that ever happened to you!

By implementing your Pinterest SEO, you will be able to rank your Pins and boards at the top of Pinterest search results.

Your audience wants your best stuff. When Pinners roll down their feeds, you have less than 1 second to catch their attention. Don’t spend this second on displaying your mediocre pins.

When new Pinners reach your profile, they want to see awesome Pins that will make them follow your profile to get more of your content.

You don’t want to waste their time on boring and irrelevant Pins. You need to BLOW THEIR MINDS!

You have plenty of competitors out there. Pinning everything you have will not make you successful on Pinterest. You need to put only your best Pins in front! The viral stuff! And optimize your Pinterest keywords constantly!

As I said earlier, content is king!

My Pinterest strategy consists of:

40% – Writing viral content and designing irresistible Pins

40% – Implementing Pinterest SEO

20% – Constantly optimizing my boards and Pins

So, let’s move one step further towards the practical part of this guide – the action plan.

Get ready to pin

Here are the things you must complete before starting your action plan, follow these steps:

Your blog:

Make sure you have at least 20 blog posts ready to be pinned. Each blog post must include:
A well-written article (minimum 500 words)
An attractive title
1-2 well-designed Pins
“Subscribe for newsletter” option
Monetized ads/affiliate links
Make sure to add a SAVE button (Step 4).
Make sure your website is claimed (Step 4).

Your Pinterest profile:

Create one “MY BLOG POSTS” board – in which you are going to pin your Pins first.
Create at least 10 niche-related boards
Join 20-30 niche-related group boards
Start your own 3 niche-related group boards and start inviting contributors.
Perform a keyword research (Step 5).
Write relevant descriptions for the profile, boards, and pins you create. Use the list of keywords based on your keyword research.
Use keyword hashtags in your profile, boards, and pin descriptions.
Make sure your Pinterest profile is a business profile.
Make sure to enable Rich Pins (Step 4).
Add a high-quality profile photo of yourself or your logo.