Introduction to Pinterest SEO
Now that you have set up your Pinterest profile and your website, it’s time to optimize your Pinterest profile, which includes the profile name, description, boards, and pins.
The first thing you need to start with is a keyword research.
What does a Pinterest keyword research mean?
A Pinterest keyword research means taking the time to find all the popular search terms (keywords) that are relevant for your blog niche. By adding them wisely to your Pinterest profile, you will signal to Pinterest that your profile is the one that should appear in the search results first when users look for one of those keywords.
Using optimized keywords is actually the basics of Pinterest SEO.
By using more popular keywords and implementing the correct board strategy, you will increase the chances of been found on Pinterest and increase your organic blog traffic.
There are two types of Pinterest traffic. Knowing the differences will help you understand the basis of your Pinterest marketing strategy.
The first traffic type is Viral Pin Traffic
This traffic develops when one of your Pin becomes viral – For example, when you publish a successful Pin that gets repined many times. As a result, your profile is attracting a high level of engagement and your blog traffic skyrockets!
The truth is that a single Pin can drive thousands of visitors to your blog in a single day!
Viral Pins usually last a few days before traffic drops down, but sometimes they can last weeks or even months. However, there is a way to revive Pins that used to be viral (Step 19).
To create viral Pins, you need to create irresistible Pin designs, write a super interesting post that users want to pin, and optimize your profile engagement scores.
The second traffic type is Organic Pinterest Traffic
Unlike viral Pin traffic, organic traffic increases gradually. It takes time to build up this type of traffic and it may take a few weeks or months for this traffic to appear.
This kind of traffic actually comes organically from users who search for keywords on Pinterest, Google, and other search engines.
To increase organic traffic, you will have to work on your Pinterest SEO.
When using Pinterest to drive traffic to your blog, you have to focus on two things:
- Creating irresistible Pinterest Pin designs and worthy pinnable content (Step 9).
- Pinterest SEO and keywords
Each action will generate a different type of Pinterest traffic. Constantly improving both parts in your Pinterest strategy will drive the traffic you want to your blog through Pinterest search results and Smart Feed.
Pinterest keyword research
A good keyword research is essential if you want your Pins to appear at the top of Pinterest search results. Actually, that is the most important factor that can drive extremely high traffic to your blog. This kind of traffic is steady, in contrast to the traffic from viral Pins, which typically has ups and downs.
The best way to do keyword research for Pinterest is on Pinterest itself.
Follow these steps:
- Make a list of the most popular keywords that best define the topics of your blog.
- Similarly to Google searches, when you type a search term in the Pinterest search query, you get more suggested keywords. Do this for each keyword in your list and add these suggestions to your list. Try to find multi-word phrases rather than single words, since using long tail keywords increase the chance that more relevant customers will find your content.
3. After you run a search, you will get more suggested keywords phrase Add the relevant phrases to your list, too.
You will see the most popular keywords on the right. To get longer long-tail phrases, click again on any of the suggested keywords.
- Make sure to delete general keywords from your list, because they are too competitive, and focus instead on the long tails, which can increase your chances of reaching your target audience.
- While you can’t see the exact number of searches for keywords on Pinterest, you can look at your Pinterest Analytics (Audience Insights) and drill down into popular topics on Pinterest.
You can also use the Pinterest keywords tool (which is available when you create ads on Pinterest) to get an indication about the popularity of keywords.
If my blog is about breastfeeding, I prefer to use keywords like “breastfeeding tips,” “how to breastfeed newborns,” and “breastmilk storage ideas,” – than the keyword “breastfeeding” on its own.
You can take your keyword research to the next level by looking for keyword search volumes, which are the exact number of searches that each keyword generated.
As mentioned before, you can’t see the exact number of searches for keywords on Pinterest, but we definitely can look for keyword search volumes on Google, which is a great indicator of keyword popularity.
Here are the most popular keyword tools to help you improve your SEO keyword research:
- Google Trends
- Moz Keywords Explorer
- Google AdWords Keyword Planner
- Semrush Keyword Research Tool – try the free trial
- Webceo Keywords Tool– try the free trial
Read more about the fundamentals of SEO here.
Accessing accurate statistics on keyword search volumes will help you to determine which keywords are more popular and worth using in your Pinterest profile. Remember to use long-tail keywords to increase the chances of attracting high quality traffic.
At the end of this stage, you should have a list of popular keywords that perfectly describe your blog topics. These are the keywords that you are going to add to your Pinterest profile, boards, and pin descriptions.
Pinterest SEO Principles
The purpose of implementing Pinterest SEO is to make your profile more searchable on Pinterest and to rank your account high in Pinterest search results.
When Pinterest users search for keywords, Pinterest sorts and displays the best matches based on keywords and profile popularity levels.
Boards and Pins that are ranked high in Pinterest results of keyword searches, especially when these are popular keywords with high monthly search volumes, manage to generate high traffic to their linked blogs.
When your Pinterest SEO is done well, you can still get Pinterest traffic even if you stop repining pins for a while.
Now that you have a list of popular keywords and long tails that best describe your blog, it is time to optimize your Pinterest profile by adding them to your profile.
Here is where you should add the keywords on Pinterest:
- Pinterest profile name
- Pinterest profile description
- Pinterest boards names
- Pinterest boards descriptions
- Pinterest Pin image (the Pinterest algorithm can read the text on the image itself)
- Pinterest Pin descriptions
- Pinterest hashtags
***Avoid keyword stuffing (loading a webpage with keywords) – This will not help you get ranked and might hurt your profile.
After using your keywords to optimize your Pinterest profile, the next step is to add these same keywords to your blog posts and image tags. Use the keywords in your headlines, as tags for your photos, image alt-text, and in your text.
Here is where you should add the keywords on your website:
- Post titles (headings H1, H2)
- Post page URL
- Post description tag (which will appear as Rich Pin information) – Use the Yoast SEO plugin (free version)
- Image filename
- Image “alt-text” tag
- The article’s text (repeat one keyword every 150-200 words)
Pinterest competitor analysis
To get a better understanding of how to optimize your Pinterest profile, you need to search for popular keywords on Pinterest and check out what appears first in the top-ranked results.
Explore the top results you get for the keywords in your own niche to see what your Pinterest Pins and profile should look like to be ranked at top of Pinterest search results.
Suppose that your blog is about recipes, let’s try to search for “kid’s recipes”.
What search results did you get?
Pick up the first three Pins in your search results and explore them.
Notice that all three have similar characteristics, including the appearance of the keyword “kid’s recipes” and its synonyms in the Pins images and descriptions.
If you drill down, you will also find that the same keywords or part of them are used in the profile names, profile descriptions, board names, board descriptions, and in the linked web pages.
These profiles are about recipes – This is their primary or secondary niche.
Now, check out how popular these profiles are, how many followers they have, what kind of boards they have, what keywords they use, and what can you learn from them.
By analyzing your competitors, you will get an idea of how competitive your blog niche is and what all the top Pinterest profiles have in common.
Hashtags are words or phrases used to identify Pins about a specific topic. Pinterest’s recommendation is to add no more than 20 hashtags per Pin.
Hashtags on Pinterest work just like they do on any other social media platform.
When Pinterest users search for certain hashtags, the newest pins that have these hashtags will be right up at the top, usually shown in descending chronological order.
To help your target audience find your content, consider using evergreen hashtags that work well on Pinterest.
Add the relevant hashtags to your profile and boards description and add 2-4 hashtags to your pin description every time you pin a new pin.
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