Pinterest Pinning Principles for Bloggers

How to pin on Pinterest

Now that everything is set up, it is time to start pinning!

Here are some important guidelines for pinning:

Daily and weekly tasks:

  • Pin at least one new Pin every day (5-6 times a week) – Pinterest LOVE FRESH CONTENT!

After establishing your blog, continue to write at least 3 new articles every week. By designing 2 pins for each article, you will have 6 Pins to pin each week.

Pinterest love profiles that post new quality content on a regular basis, so your goal is to pin at least 5-6 new Pins every week.

If you can’t write 3 articles during a certain week for any reason, you can write 2 articles and design a new Pin for one of your old articles.

Being consistent with your posting frequency is very important for growing your Pinterest audience and boosting engagement. Use writing services if you need help with your writing tasks.

  • Every new Pin you create should be first pinned to the most related board. You can pin it to “MY NICHE BLOG POSTS” board if it is related to the main topic.
  • Over the next few weeks, repin that Pin to 10 most relevant boards or group boards that you have.  Make sure to share each Pin to no more than 10 boards and ensure you have more than a 4-day gap in between each repin. In fact, Tailwind is defaulting to a 7-day interval in between pin.

That means that if you have a total of 10 boards that are relevant to this Pin, it will take a minimum of 40 days to repin that Pin to all those boards.

  • Each time you pin, enter in the details and the Pin scales in the follow-up spreadsheet.
  • After you have pinned that pin to at least 7 of the relevant boards, check the Pin’s “Link clicks” statistics. If the Pin has more than 100 clicks, rate it as no. 3 Pin in the Pin Scale column. If it attracted fewer clicks, rate it as no. 4 Pin.

pin clicks analytics

  • If you get any web traffic from that Pin after you complete pinning it to all the top 10 relevant boards, take at least a 6-months break before you start repining that Pin to all the remained relevant boards or for the second time to the same boards.
  • In case you don’t get any traffic from that Pin, especially if you already pinned it to all the relevant boards, stop repining it (and rate it as a no. 5 Pin).

If you want to give that article another chance, delete the Pin from your web page and create a new different Pin. Try to understand why it didn’t get any traffic – Was it the Pin’s design, or maybe the post topic is not interesting.

  • If you have completed 2 pinning rounds and the Pin still drives traffic to your blog, continue to repin that Pin for as long as it drives traffic according to the principles mentioned above. In addition, design another new Pin for that article, since it is a popular topic.
  • Your priority is to create new Pins for articles that have rating 1 or rating 3 Pins.
  • Pin 20-50 pins every day. Tailwind experts shared that the most successful accounts on Tailwind publish 15-25 Pins/day on average.
  • Make sure to spread out the time you pin.
  • Every week, use Google Analytics to identify the 10 most popular pins that drove most of the traffic to your blog in the last 7 days (Step 15).

To make sure you Pin these Pins more often – mark these Pins as Scale 1 Pins on your follow-up spreadsheets and sort the “Pin Scale” column from “low to high” to see them at the top of the list.

Always check the last time you pinned these Pins (the left column in the spreadsheets) and repin them as long as they rated as no. 1 Pins on your spreadsheets.

  • Repeat this task weekly, so that each week you will have 10 updated Pins that are rated as no. 1 Pins on your spreadsheets. Pins that are no longer viral (that used to be rated as no. 1 Pins) should be re-marked them as rating 3 on the follow-up spreadsheets.
  • If you are a new Pinner, which means that you don’t have a lot of your own content to pin, use 20% of your own Pins and 80% of other users’ Pins to do this. Over time, when you have created more content of your own, start pinning more of your content, until you get to the point where you are pinning 80% of your content and 20% of other users’ content. Pinning other Pinners’ content will help you grow your boards faster, get more followers faster, increase your profile engagement, and engage with other users. Make sure to always click through on other users’ Pinterest pins to view the website and check if it has quality content that isn’t spammed.
  • Follow the 30%-70% rule when pinning your content: Every day you should pin 30% of the pins to your boards and 70% to group boards.
  • Make sure to keep all your boards active. Pin to all your boards at least once a week.

Manual Pinning

By using the follow-up spreadsheets, this pinning strategy can be implemented manually or by using a scheduler. When pinning manually, my advice is to save your spreadsheets on your mobile device, log into your Pinterest account whenever you have the time, and start pinning. Enter all the pinning details in your spreadsheet each time you pin so you will be able to track your action plan and results.

Another option is to divide your Below I explain how to rate your posts and how to promote each type of post pinning tasks into 2 or 3 pinning sessions, for example, by logging in to Pinterest 2-3 time a day, at the best time, and pin 10-20 Pins each time you log in.

Pinning times are very important; you should pin your Pins before your audience is most active on Pinterest.

Scheduling with Tailwind –You can use Tailwind’s time slots, which are already optimized for the best pinning times.

Bottom line —

Your daily pinning schedule should include:

  • 1-2 new pins (Rating 2 Pins)
  • 5-10 most popular pins last week (Rating 1 Pins)
  • 5-23 high performing Pins or high priority Pins (Rating 3 Pins)
  • 5 other Pins (Rating 4 Pins)
  • 4-10 other users’ Pins

Total daily pinning: 20-50 pins

 Monthly tasks include:

  • In the first 2-3 months after you begin, join 20-30 niche-related group boards (so that you have at least 60 group boards to pin to). After the first 3 months, keep on joining 5 additional group boards every month. Your goal is to join as many quality group boards as possible and leave the underperforming groups.
  • Optimize your profile/boards keywords, as necessary.
  • Optimize and eliminate group boards as necessary.
  • Rearrange your boards in your spreadsheets so that your boards are arranged by performance from left to right (the better the board performs for you, the further left in the table it will appear). This will automatically help you pin more often to these boards.
  • Delete underperforming Pins (Step 20).
Click to Step 15»


Click to Move to The Next Step»»»

STEP 1 Start Here

STEP 2 – About Me

STEP 3 Introduction to Pinterest

 STEP 4 – Pinterest Profile Setup

STEP 5 – Pinterest SEO

STEP 6How to Organize Your Pinterest Boards

STEP 7How to Rank First on Pinterest

STEP 8Pinterest Board Strategy for Beginners NO.1

STEP 9What to Pin on Pinterest

STEP 10Design Pinterest Pins That Drive Traffic

STEP 11Pinterest Strategies

STEP 12Pinterest Follow-Up Spreadsheets

STEP 13The Best Time to Pin on Pinterest

STEP 14Pinning Principles «««You’re here

STEP 15Track Your Best Pins with Google Analytics

STEP 16Manual Pinning Vs Scheduled Pinning

STEP 17How to Use Tailwind for Pinterest

STEP 18 – How Many Pins Should You Pin a Day

STEP 19 – Make Your Pins Go Viral

STEP 20 – Boards Strategy for Advanced Bloggers NO.2

STEP 21 – What to Do If Your Pins Are Stolen

STEP 22 – Avoid Pinterest Jail

Subscribe to get our top tips & blog updates – CLICK HERE>