How to Track your best pins with Google Analytics
Use Google Analytics to find your best Pinterest pins
To put your best Pins in the front and promote them by repining them to your best boards, you will have to track them. Pinterest provides Analytics tools for its business profiles, but unfortunately, this information is limited and insufficient.
To track the best performing Pins in Google Analytics, follow these steps:
- Access your Google Analytics account. In the main navigation menu on the left click – “Behavior” > “Site Content” > “Landing Pages”.
- Select the dates (on the top right).
- Add the “Referral Path” as the secondary dimension of the table columns.
- Then, for each “Landing Page” column, you will see the “Referral Path.” This means that you will see the Pinterest Pin that brings the most traffic to that landing page.
- To reach the Pin page: copy the serial number of that pin. It should look like this “/pin/348817933638111000” and paste it to this URL – https://www.pinterest.com/pin/348817933638111000
Now that you know how to find the best performing Pins, make a list of the best 10 Pins that drive the most traffic to your site. You can mark these Pins as Rating 1 Pins in your follow-up spreadsheets.
Remember! These Pins should be your top priority for repining into your top boards.
What About Pin Duplication
Pin duplication is a situation when your Pin, which has a specific URL, is repinned by other Pinterest user and gets a new different URL. In this case, when tracking the best performing Pins in Google Analytics, you will see that there are several URLs that lead to the same Pin of yours.
What should you do? Which Pin URL should you use?
When tracking the best performing Pins weekly, copy and use the most performing Pin URL, mark it as a Scale 1 Pin in your spreadsheets and repin it. This will ensure that you are repinning the “hottest” Pin at that certain point, and it will help you boost your engagement.
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PINTEREST TRAFFIC GUIDE TO INCREASE BLOG TRAFFIC– NAVIGATION
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STEP 1 – Start Here
STEP 2 – About Me
STEP 3 – Introduction to Pinterest
STEP 4 – Pinterest Profile Setup
STEP 5 – Pinterest SEO
STEP 6 – How to Organize Your Pinterest Boards
STEP 7 – How to Rank First on Pinterest
STEP 8 – Pinterest Board Strategy for Beginners NO.1
STEP 9 – What to Pin on Pinterest
STEP 10 – Design Pinterest Pins That Drive Traffic
STEP 11 – Pinterest Strategies
STEP 12 – Pinterest Follow-Up Spreadsheets
STEP 13 – The Best Time to Pin on Pinterest
STEP 14 – Pinning Principles
STEP 15 – Track Your Best Pins with Google Analytics «««You’re here
STEP 16 – Manual Pinning Vs Scheduled Pinning
STEP 17 – How to Use Tailwind for Pinterest
STEP 18 – How Many Pins Should You Pin a Day
STEP 19 – Make Your Pins Go Viral
STEP 20 – Boards Strategy for Advanced Bloggers NO.2
STEP 21 – What to Do If Your Pins Are Stolen
STEP 22 – Avoid Pinterest Jail
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