Social media and blog marketing
If you are the owner of a blog, you must be looking for effective methods to bring in more visitors towards it. Several methods are available for the blog owners to attract visitors. Out of those methods, social media marketing holds a prominent place.
Here are some of the effective tips that you can keep in mind in order to promote your blog with the help of social media. These tips guarantee to deliver effective results to you with your social media marketing campaigns.
Share your blog on Facebook
Facebook is a social media network, which you can use to share anything that you are interested in. Hence, you will be able to go ahead and share your blog on Facebook as well. You can simply share the link to the blog on your Facebook profile. If you have a page, you can think about using it to share the blog as well. Then you can go ahead and start sharing your blog in the Facebook groups.
When you are sharing the blog on Facebook, you are encouraged to use an attractive description, instead of just the link. You will be provided with the ability to add up to 10,000 characters on a Facebook post. However, only the first 480 characters out of them would be visible on the timeline. Therefore, you need to take appropriate steps in order to include the exciting wordings within the first 480 characters. Then you will be able to impress the audience and get more people to visit your blog.
It has been identified that posts on Facebook with images and videos are in a position to deliver better results. Therefore, you can think about incorporating appropriate images and videos to the posts that you upload as well. If that is not possible, you should at least use the automatic link preview, which can add more color to your post.
Along with the Facebook post, you need to include an engaging and a personal comment, asking the readers to go ahead and visit your blog. You can also request them to share the blog among their networks as well.
Tweet your blog on Twitter
Twitter can also be identified as one of the best social media platforms available for you to promote your blog. When you are using Twitter, you will be able to take advantage of features like @ handles and hashtags. However, it is important to keep in mind that you will be limited to 140 characters when you are uploading a Tweet. Therefore, you need to use a short message along with the link of your blog while uploading the Tweet.
Along with the Tweet, you need to use some hashtags as well. These hashtags should be keywords related to the blog. Then you will be able to let your Tweet be discoverable via the trending keywords. As a result, you can get more people to read your Tweet and to click on the link and access the blogs. In addition, you should also think about using @ handles along with the Tweets. If you come across the need to give the credit, or to relate another Twitter account, you can use this feature available in Twitter.
To get the best possible results with Tweets, you are encouraged to include a call to action along with what you upload. Then you will be provided with the chance to improve the results that you are receiving at the end of the day. On the other hand, you need to be aware about the best time to Tweet as well. That’s because the average lifespan of a Tweet is relatively short, when compared to other social media networks.
Pin your blog on Pinterest
If you are pinning your blog on Pinterest, you need to pay a lot of attention towards the image. In fact, the image you use is in a position to deliver amazing results to what you pin. You can think about using the description in order to give out a message on what your pin is all about. You will be provided with 500 characters to describe your blog. In addition, you will be able to collect different images in the albums and sort them according to the brand or topic.
When you are promoting your blog on Pinterest, you should take appropriate steps in order to keep the description in between 140 and 300 characters. Inside the description, you should use hashtags. The hashtags should be related keywords. These keywords can increase your chances of getting the pin discovered by people. Then you will be able to get more people to see your pin, which can definitely increase the number of individuals who click on the link to the blog and access the blog. It is better if you can add a call to action in the description as well. Then you will be able to tempt your followers to go ahead and engage with your profile. CLICK HERE to find out how to write great Pinterest pin descriptions.
You should know that by using Pinterest, you can drive huge amounts of traffic to your blog. Pinterest is undoubtably one of the most preferred platforms among bloggers due to its potential of increasing blog traffic in a short time. Here you can find more strategies regarding how to drive traffic with Pinterest.
Show your blog on Instagram
Last but not least, you can use Instagram in order to promote your blog. Instagram is a social media network that delivers images in the form of a single stream. Before you use Instagram, you need to keep in mind that the lifetime associated with an Instagram post is shorter when compared to a pin in Pinterest.
You will be able to upload square sized images or videos on Instagram. Along with media content, you will be able to add a caption. The limit for the caption on Instagram is 2200 characters. However, the lengthy posts are truncated by the social media network. Therefore, you need to include a compelling and an attractive message at the beginning of the post. Then you need to add an interesting image or a video, along with the URL to the blog, so that you can get people to visit your blog.