How to Promote Your Blog Posts Using Social Media
The Best Social Networks for Cross-Promoting Blog Posts
If you own a blog, you may have filled it with relevant content, attractive images, videos etc, but at the end what matters is getting recognition for your blog. In simple words, you need to promote your blog online. If you want social traffic towards your blog, then circulating it on social media platforms is the best option as it will help you attract visitors to the blog.
The article will help you understand how to promote your blog on best social media networks to gain visitors. You can also call it cross promotion on social media.
What exactly cross promotion on social media means?
If you want to cross promote the blog posts on social media effectively, posting the same message on all social networks isn’t a good idea. To get desired results, you need to customize the message you want to post to match the audience and the social media platform.
It means if you are in process of promoting your blog post, then you need to promote it on for your Facebook friends differently than how you promote it on LinkedIn. On the other hand, other social media networks like Twitter allows you to add 140 characters and keep the message short whereas Pinterest is the ideal platform to promote your blog through image.
The format and the way how each community works is different. Let us learn how to promote your blog post on different communities.
Facebook allows you to promote the blog through pages and your profile including groups. Facebook allows you to post 10,000 characters out of which the first 480 are displayed on your timeline. The remaining characters are hidden under – See More link. So, make sure you put the message in first 480 characters. Well, as far as Facebook is concerned, posts containing less than 50 characters seem to be quite engaging as compared to lengthy posts.
Include images with your posts on Facebook as it works great. You can upload a relevant image along with your URL rather than opting for automatic link. This tip can help you reach a wider audience.
Do not forget to add an impressive and catchy comment so that the readers leave their opinion immediately.
Hashtags was first introduced by Twitter. It is indeed a better networking and searching option. Twitter has increased the character limits to 140 so that the posts get extra space.
Make sure you include links and images to gain more retweets. Including 4 hashtags will help the tweets become easily searchable for related keywords and will bring in more reactions.
It is always better to request for help, re-tweets or ask the users to follow you. A tweet lasts for about 18 minutes and thus it would be beneficial for you to submit your blog post at different intervals in different ways on Twitter.
If you are into initial promotion of your blog, share your post 4 times on Twitter. Later you can reduce to weekly basis and after a couple of days to monthly basis. Post fresh content after every 2-3 months. Do not forget to combine your posts with relevant content, re-tweets and organized content.
LinkedIn allows you to share your post through your profile page, company pages etc., It is a good idea to republish the blog posts on Slide share, LinkedIn pulse etc.
You are allowed to update the characters on your company page to around 600 characters. Out of the 600 characters the first 150 will be visible whereas others will be hidden, and the audience can click See More to read the entire post.
On LinkedIn using a link and an image with your blog posts works really well. The text should be interesting and unique. You can ask questions so that your readers get motivated to interact with you through your post.
List post or how to posts attract more comments, shares, likes and views on this platform.
During initial promotion of your blog on LinkedIn, share the post once. You can then continue to post once in 7 days and then after 2-3 months via your LinkedIn profile and not through your page.
Pinterest works on images. Images are the key factor on this platform. You can use the description space to just mention about what your pin is all about. Pinterest offers a space of 500 characters to brief in about the images or comment on them. You can create an album with your images and then filter them topic wise or brand wise and then post images you want.
It is always better to keep the descriptions clear and simple while using the most popular keywords. The hashtags should be searchable keywords that you include as a description for the image you post.
Include a link with your pin descriptions to get more clicks to your URL as the users who click on your pin will basically be directed to the website.
If you want to use terms like learn more, read more, Repin etc in the description to motivate your audience to engage more. Read more about HOW TO USE KEYWORDS IN PINTEREST BOARDS AND DESCRIPTIONS.
This platform displays images in a continuous flow. The duration for which an image stays on Instagram is shorter as that on Pinterest. Most of the interactions here occur during the initial hours after posting.
The captions included on Instagram can go up to 2,200 characters out of which first 3 lines are shown on news feed. The users can click on more to view the entire post.
Hashtags play an important role on Instagram and even the captions seen on this platform contain hashtags. The keywords of the blog posts can be used as hashtags so that more and more users on Instagram can easily come across your post. Around 30 hashtags can be added.
Cross promoting on various social media networks can help drive more traffic to your blog and earn good money.