The Science of Pinterest Pinning
As a blogger, it is important that you keep your readers engaged all the time. This is the reason that there are many bloggers who have been asking how often they should pin their content on Pinterest. It is very tough to determine because you have to know your audience. It is important that you pay attention to the requirements of your audience. If you want them to stay attached to your blog, you have to assure that you frequently share your content. Here are some of the Pinterest strategies that will help you understand how and when you need to post.
How many times to pin on Pinterest per day?
Before making the decision of how often you should post on Pinterest, it is important that you maintain a schedule of posting. It will help your audience know when they have to visit your Pinterest to get access to new content. The best way would be pinning at least 5 times per day. And if you have a very active website or blog and tons of content, you can try up to 20 or 50 pins per day, while keeping the 20/80 rule, which means 20% of the pins must be yours (new blog pins, repins etc.) and 80% pining others content.
Sometimes you can also mention at the end of every post when your customers should visit or when to expect the next post. If you have missed a post, you have to let your audience know because this way you can maintain their trust. If you want you can post every day. However, make sure that you select a particular time at which you would post because it will help you generate more leads. Posting on given schedule is helpful and it will also increase your online credibility. It will help you maintain your online ranking.
When is the best time to pin on Pinterest?
Coming towards when you should post. Here you can find a few of the most important rules of the Pinterest pinning strategy to follow.
- Make sure that you know the time when most of your audience is available online.
- You have to post the content a few seconds before your audience will be online. This way, your content will appear on the top of your audience’s news feed.
- Data shows that across all niches, Pinterest traffic is the heaviest between 2 PM and 4 PM on weekdays (It is very recommended to check your Pinterest account statistics and to find out when is your audience online). Posting on these highly active hours will surely enhance your ranking and your customers will remember your content.
- You have to maintain a proper schedule of your time and date of posting because that is the only way you can maintain your ranking and trust of your customers. In case you do not have time, you can use the latest automation tool, for example Tailwind. It will allow you to automatically post the content even when you are not available. In the beginning, it might get confusing and tough. However, once you will understand what your customers want, the process will become easier and interesting for you.