Design Pinterest Pins That Drive Traffic

How to Create a Successful Pin for Pinterest

Here we come to one of the most important elements of Pinning. Some of this might sound familiar or it might cause you to feel overwhelmed. But read it carefully since getting a high Pinterest CTR (click through rate) is what you need!

Designing great Pins is essential for increasing your blog traffic since your pins’ design will determine whether Pinterest users click on them and access your blog or not.

Now let’s go straight to the point. How can you design a Pin that will go viral?

Follow these guidelines when designing your Pins:

  1. Use attractive titles

After you select a popular topic for your article, it is now time to pick an appealing title for your Pin. What should you pay attention to?

  • Pick up a short and accurate title – don’t confuse your readers.
  • Make the value clear so people will understand what the post is about.
  • Use strong and frank language – “Things Nobody Tells,” “Things People Hate,” etc.
  • Focus on the How to’s and who’s, not the why’s – People often care less about why – They want to know how to solve a problem and see examples of other people who do that. Using more who’s and how to’s will increase your CTR.
  • Use Google’s automatic question suggestions that are shown in the search results to find popular, frequently asked questions. The suggestions look like this:

Pinterest pins - google

Your article title and your Pin title don’t have to be the same, but it is important to note that your readers will get an answer in the article, otherwise they won’t save your Pin.

For example, if the article title is “The most common reason why babies cry,” possible Pin titles might be: “10 reasons why your baby cries you haven’t thought of” or “What does a baby’s cry mean?”

2. Design your Pins with Canva or Photoshop

Now that you have a catchy title, it’s time to create an effective Pin design. Basically, there is a whole theory behind designing a banner that makes people click on it. Here I’m going to share with you my technique for designing Pins, which you can optimize over time as you gain more experience and a greater understanding of what works best for your audience.

Follow the next steps:

A. First, you will need to design a template or two, which will help you create great Pins quickly.

Currently, I use Adobe Photoshop to design my Pins. There is another version called Adobe Spark. Both are paid programs.

If you want a FREE program, then Canva is a great choice. You could also try Picmonkey, which is another paid package and used by many bloggers use it’s very similar to Canva.

B. The purpose of creating a template is to make your work easier, reduce your work time, and brand your Pins. Each Pin will have your logo, Call-To-Action button, title area, and photo position. So the next time you create a new Pin, all you have to do is to place your catchy title and a relevant photo in the designated places, and your Pin is ready to be pinned.

Follow the next Do’s and Don’ts when creating a template for designing a Pin:


  • Create 600 x 900 pixel Pins – or use any 2:3 aspect ratio recommended by Pinterest.
  • Make sure the title covers at least 30% of the Pin area.
  • Place your logo at the bottom of the Pin.
  • You can add a small “Pin it” icon in one of the Pins’ corners.
  • Use clean and legible fonts for the title.
  • Use uppercase for all the title letters – it’s easier to read.
  • Change the font in one word of the title to highlight it.
  • Place a light/dark rectangle behind the title to emphasize it – make sure to use a contrasting color with a low or a high opacity level.
  • Use a frame to highlight the Pin or its title.
  • Add a Call-To-Action button.

pin design


  • Don’t overuse handwringing fonts – reading the text might be difficult for some users.
  • Never place the title on a colorful background photo.


  • Don’t create a heading that is so small that it will not be seen – Make sure it covers at least 30% of the Pin’s area!
  • Avoid using free stock photos on a regular basis – EVERYBODY uses them!

C. The importance of using high-quality stock photos.
By using high-quality topic-oriented photos, you will attract more attention and more effectively convey the topic of the post to your potential readers.

Purchase high-quality stock photos or even take the photos yourself!

No matter where you get them from, be sure to use creative, high-quality, topic-related photos.

Another option, which is not my favorite, is to use free stock photos. But keep in mind that since they’re free, everybody uses them. The photos are not always high quality, and you have to check the license type before using them.

Click to Step 11»


Click to Move to The Next Step»»»

STEP 1 Start Here

STEP 2 – About Me

STEP 3 Introduction to Pinterest

 STEP 4 – Pinterest Profile Setup

STEP 5 – Pinterest SEO

STEP 6How to Organize Your Pinterest Boards

STEP 7How to Rank First on Pinterest

STEP 8Pinterest Board Strategy for Beginners NO.1

STEP 9What to Pin on Pinterest

STEP 10Design Pinterest Pins That Drive Traffic «««You’re here

STEP 11Pinterest Strategies

STEP 12Pinterest Follow-Up Spreadsheets

STEP 13The Best Time to Pin on Pinterest

STEP 14Pinning Principles

STEP 15Track Your Best Pins with Google Analytics

STEP 16Manual Pinning Vs Scheduled Pinning

STEP 17How to Use Tailwind for Pinterest

STEP 18 – How Many Pins Should You Pin a Day

STEP 19 – Make Your Pins Go Viral

STEP 20 – Boards Strategy for Advanced Bloggers NO.2

STEP 21 – What to Do If Your Pins Are Stolen

STEP 22 – Avoid Pinterest Jail

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